From reference to finished creative
Practical guides for preparing product photos, writing the message, choosing a format, and making the next version.
Start with a useful product reference and one visual idea. Here’s a practical route from a still photo to your first video ad in makespots.
Read the guideGive the person in the frame one useful thing to say. A short, specific script is easier to direct and review than a list of every product feature.
Read the guideThe reference tells the workflow what your product looks like. Give it a clear view of the right object before asking for a different scene.
Read the guideKeep the starting point. Change one useful thing. A clear variation plan helps you make new creative without losing track of what each version is for.
Read the guidePut the idea to work
The guides help you prepare. The collections help you choose a creative direction with real template examples in view.
Make the next one yours
Choose a template and bring your product into the creative.